Radiance Vitamin D3 Chews deliciously support healthy vitamin D levels for the whole family. Our skin evolved to create vitamin D when exposed to ultraviolet rays from the sun. When the majority of the population lived in the warm, sunny areas of the world and worked outdoors they got plenty of sun and made plenty of vitamin D - 10,000 to 20,000 international units (IU) daily.

New Zealand has plenty of sunshine hours, but our indoor focused 21st century lifestyles, certain cultural and religious dress requirements and the need to protect ourselves from burning under our harsh UVB sunlight means we are no longer manufacturing adequate vitamin D to provide for bone health and disease prevention. According to local researchers there is a high prevalence of vitamin D insufficiency in New Zealanders, especially in children and certain ethnic groups including Maori, Polynesians and those that constantly remain covered or avoid sun exposure. 

This is unfortunate when you take into consideration the actions of vitamin D - from supporting bone mineralisation and immune competence to blood sugar, neurological and mood support - maintaining adequate vitamin D levels is an important daily health investment for the whole family.

Usage:

To assist with increasing the body’s available vitamin D levels and/or to help reverse deficiency in order to assist in the prevention of conditions known to be exacerbated or caused by vitamin D deficiency.