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Phytonutrients that are found in plant-based foods also provide nutritional support as well as antioxidants – such as lycopene found in tomatoes for cardiovascular support and carotenoids found in carrots to support eye health. The bioavailability of these nutrients is much greater than synthetic forms, meaning that these nutrients are more readily available for the body to use.\u003c\/p\u003e\n\u003cp\u003eIncreasingly, people are looking for food sourced supplementation rather than synthetically made vitamins and minerals. There is a move toward transparency of labelling and a desire to see ingredient in supplements that are as close to nature as possible. 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