{"title":"Urban Hippie","description":"\u003ch2\u003eA chef’s journey to fermentation\u003c\/h2\u003e\n\u003cp\u003eTakehito Maeda, a traditional Japanese chef with 15 years’ experience in Japan and New Zealand, discovered a passion for fermentation while working in kitchens. He began with home brew and sourdough, maintaining a sourdough starter for over five years, developing hands-on knowledge of fermented foods.\u003c\/p\u003e\n\u003ch3\u003eFrom local soybeans to hand-crafted miso\u003c\/h3\u003e\n\u003cp\u003eInspired by traditional Japanese household miso-making, Takehito partnered with Rachel and Gareth, who grow soybeans locally in Motueka. Together, they create hand-crafted miso in Nelson, combining high-quality local ingredients with authentic Japanese techniques.\u003c\/p\u003e\n\u003ch3\u003eAuthentic miso made with care\u003c\/h3\u003e\n\u003cp\u003eUrban Miso celebrates the rich heritage of fermented foods. Each batch is carefully crafted to produce full-bodied flavour and quality, bringing the tradition of Japanese miso to New Zealand kitchens while supporting local growers.\u003c\/p\u003e\n\u003ch2\u003eWhy we love Urban Miso\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTraditional Japanese fermentation techniques\u003c\/li\u003e\n\u003cli\u003eHand-crafted in Nelson with locally grown soybeans\u003c\/li\u003e\n\u003cli\u003eRich, authentic miso made with care and passion\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"urban-hippie-umami-salt","title":"Umami Salt","description":"\u003cp\u003e\u003cstrong\u003eUrban Hippie Umami Salt (Shio-Koji)\u003c\/strong\u003e is a live food that in rich in enzymes and brings out the UMAMI in foods. Umami is the fifth primary taste after sweet, sour, salty and bitter.\u003c\/p\u003e\u003cp\u003eIt can be used in place of salt in any dish or as an ingredient in sauces. The saltiness is mild and sweet.\u003cbr\u003e\u003cbr\u003eThis product is a naturally fermented food that been processed to ensure the healthy cultures remain active. This means they can occasionally blow their lid when opened or leak. But don’t worry it’s still fine to eat – it’s actually a good sign the cultures are active and have continued to do their job of fermenting.\u003c\/p\u003e\u003cp\u003eThis product should be refrigerated - Worried about ordering online? No need - Read our Heat Sensitive Product Policy \u003ca href=\"https:\/\/info.healthpost.co.nz\/returns-and-guarantee\/heat-stability\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Hippie","offers":[{"title":"250ml","offer_id":47176505229530,"sku":"1113593-1","price":14.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/urban-hippie-umami-salt__84372.jpg?v=1764578461"},{"product_id":"urban-hippie-misomite","title":"Misomite","description":"\u003cp\u003e\u003cstrong\u003eUrban Hippie\u003c\/strong\u003e Misomite can be enjoyed as a yeast spread on toasts, dips, dressings, or any other condiments.\u003c\/p\u003e\u003cp\u003eMisomite is a type of miso paste. It uses the same ingredients as Urban Hippie Miso paste. But it is a different ratio that contains less salt and more rice that gives a sweeter taste than Miso paste.\u003cbr\u003e\u003cbr\u003eThis product is a naturally fermented food that been processed to ensure the healthy cultures remain active. This means they can occasionally blow their lid when opened or leak. But don’t worry it’s still fine to eat – it’s actually a good sign the cultures are active and have continued to do their job of fermenting.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis product should be refrigerated - Worried about ordering online? No need - Read our Heat Sensitive Product Policy \u003ca href=\"https:\/\/info.healthpost.co.nz\/returns-and-guarantee\/heat-stability\"\u003ehere\u003c\/a\u003e. \u003c\/p\u003e","brand":"Urban Hippie","offers":[{"title":"270gm","offer_id":47176569258202,"sku":"1113592-1","price":14.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/urban-hippie-misomite__78692.jpg?v=1764578461"},{"product_id":"urban-hippie-miso-dressing","title":"Miso Dressing","description":"\u003cp\u003e\u003cstrong\u003eUrban Hippie Miso Dressing\u003c\/strong\u003e is a mixture of with Misomite, rice bran oil, and rice vinegar.\u003cbr\u003e\u003cbr\u003eIt is great for any kind of salads, steamed veges, or roasted veggies.\u003cbr\u003e\u003cbr\u003eThis product is a naturally fermented food that been processed to ensure the healthy cultures remain active. This means they can occasionally blow their lid when opened or leak. But don’t worry it’s still fine to eat – it’s actually a good sign the cultures are active and have continued to do their job of fermenting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis product is unable to be shipped outside of New Zealand.\u003c\/b\u003e\u003c\/p\u003e","brand":"Urban Hippie","offers":[{"title":"270ml","offer_id":47176575353050,"sku":"1113591-1","price":17.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/urban-hippie-miso-dressing__95201.jpg?v=1764578461"},{"product_id":"urban-hippie-miso-paste","title":"Miso Paste","description":"\u003cp\u003e\u003cstrong\u003eUrban Hippie Miso\u003c\/strong\u003e is hand crafted in sunny Nelson and uses quality ingredients: New Zealand grown organic soy beans, natural sea salt from Blenheim, Koji (a type of culture for making Sake), and rice.\u003c\/p\u003e\u003cp\u003eMiso is one of Japan’s traditional fermented foods.\u003c\/p\u003e\u003cp\u003eUrban Hippie Miso is then fermented for more than 6 months. Miso is a versatile condiment that you can use for soups, stir fries, marinades, dips, and dressings.\u003cbr\u003e\u003cbr\u003eThis product is a naturally fermented food that been processed to ensure the healthy cultures remain active. This means they can occasionally blow their lid when opened or leak. But don’t worry it’s still fine to eat – it’s actually a good sign the cultures are active and have continued to do their job of fermenting.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis product should be refrigerated - Worried about ordering online? No need - Read our Heat Sensitive Product Policy \u003ca href=\"https:\/\/info.healthpost.co.nz\/returns-and-guarantee\/heat-stability\"\u003ehere\u003c\/a\u003e. \u003c\/p\u003e","brand":"Urban Hippie","offers":[{"title":"350gm","offer_id":47217065197786,"sku":"1114476-1","price":19.4,"currency_code":"NZD","in_stock":true},{"title":"800gm","offer_id":47217065230554,"sku":"1114476-2","price":33.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/urban-hippie-miso-paste__90360.jpg?v=1766113178"}],"url":"https:\/\/www.healthpost.co.nz\/collections\/urban-hippie.oembed","provider":"HealthPost","version":"1.0","type":"link"}