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Pure Kawakawa Tea
SalePure Kawakawa Tea
From $18.40From $19.40OKU NZ
Pure Kawakawa Tea
15 Tea BagsFrom $18.40From $19.40 -
Superfood Crackers - Almond & Tomato
Superfood Crackers - Almond & Tomato
$8.60Natural Abundance
Superfood Crackers - Almond & Tomato
100gm$8.60 -
Organic Almonds Activated
Organic Almonds Activated
From $9.90ROAR
Organic Almonds Activated
125gmFrom $9.90 -
Organic Sunflower Seeds Activated
Organic Sunflower Seeds Activated
From $6.60ROAR
Organic Sunflower Seeds Activated
125gmFrom $6.60 -
Spirulina Blue Extra Mini Tablets
Spirulina Blue Extra Mini Tablets
$37.60LifeStream
Spirulina Blue Extra Mini Tablets
300 tablets$37.60 -
Beetroot Organic Juice Powder
Beetroot Organic Juice Powder
$30.70Matakana Superfoods
Beetroot Organic Juice Powder
100gm$30.70 -
Lion's Mane Cordyceps Militaris - AM Blend
Lion's Mane Cordyceps Militaris - AM Blend
$70.80FLOW STATE
Lion's Mane Cordyceps Militaris - AM Blend
100gm$70.80 -
Probiotic Spiced Apple & Maca Easy Oats
Probiotic Spiced Apple & Maca Easy Oats
$3.90Chantal Organics
Probiotic Spiced Apple & Maca Easy Oats
65gm$3.90 -
Keto Protein Brownie Balls - Choc Orange
Keto Protein Brownie Balls - Choc Orange
$3.90Locako
Keto Protein Brownie Balls - Choc Orange
30gm$3.90 -
Original Chunky Nut Muesli
Original Chunky Nut Muesli
From $14.80Pure Delish
Original Chunky Nut Muesli
1kgFrom $14.80 -
Apple Cider Vinegar Organic
Apple Cider Vinegar Organic
$7.10Chantal Organics
Apple Cider Vinegar Organic
500ml$7.10 -
Manuka Honey MG300+
Manuka Honey MG300+
From $19.60BioHoney
Manuka Honey MG300+
100mlFrom $19.60 -
Chia Seeds Organic
Chia Seeds Organic
$8.70Chantal Organics
Chia Seeds Organic
200gm$8.70 -
Choc Whiz
Choc Whiz
From $40.90Nutra Organics
Choc Whiz
125gFrom $40.90 -
Raw Protein Isolate - Vanilla
Raw Protein Isolate - Vanilla
From $49.90Amazonia
Raw Protein Isolate - Vanilla
1kgFrom $49.90 -
Barley Leaf Organic Powder
Barley Leaf Organic Powder
$19.50Matakana Superfoods
Barley Leaf Organic Powder
100gm$19.50 -
Brahmi (Gotu Kola)
Brahmi (Gotu Kola)
$36.30Organic India
Brahmi (Gotu Kola)
90 vegecaps$36.30 -
Manuka Honey UMF Active 10+
Manuka Honey UMF Active 10+
From $29.20Arataki Honey
Manuka Honey UMF Active 10+
250gmFrom $29.20 -
Wheat Grass Certified Organic Capsules
Wheat Grass Certified Organic Capsules
$32.60LifeStream
Wheat Grass Certified Organic Capsules
120 vegecaps$32.60 -
Organic Nut Mix Activated
Organic Nut Mix Activated
From $14.20ROAR
Organic Nut Mix Activated
100gmFrom $14.20 -
Camu Camu 4:1 Concentrated Vitamin C powder
Camu Camu 4:1 Concentrated Vitamin C powder
$30.70Matakana Superfoods
Camu Camu 4:1 Concentrated Vitamin C powder
100gm$30.70 -
Keto Protein Brownie Balls - Almond Butter Cookie Dough
Keto Protein Brownie Balls - Almond Butter Cookie Dough
$3.90Locako
Keto Protein Brownie Balls - Almond Butter Cookie Dough
30gm$3.90 -
Black Cumin Seed Ground
Black Cumin Seed Ground
$19.50Amazing Herbs
Black Cumin Seed Ground
120gm$19.50
What does 100% Wholefood Source mean?
Food consumed in its natural form comes loaded with nutrients. It delivers vitamins, minerals, fibre and antioxidants all in their natural state free from processing, synthetic ingredients and chemical additives.
Unfortunately, processing food often depletes its nutrient levels, and although some foods may be fortified with additional nutrients to make up for this, there is a risk that the body will not absorb these as well.
Wholefoods on the other hand tend to include all the co-factors that are needed to metabolise their nutrients optimally. Phytonutrients that are found in plant-based foods also provide nutritional support as well as antioxidants – such as lycopene found in tomatoes for cardiovascular support and carotenoids found in carrots to support eye health. The bioavailability of these nutrients is much greater than synthetic forms, meaning that these nutrients are more readily available for the body to use.
Increasingly, people are looking for food sourced supplementation rather than synthetically made vitamins and minerals. There is a move toward transparency of labelling and a desire to see ingredient in supplements that are as close to nature as possible. Technology is improving the way that wholefood nutrients are extracted and preserved, making more supplementation of these possible.