Artificial Colour Free
(3753 products)
Artificial Colour Free
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Toothpaste - Cinnamon with Fluoride 
Toothpaste - Cinnamon with Fluoride
$12.90Solid
Toothpaste - Cinnamon with Fluoride
95g$12.90 -
Probiotic Advanced 
SaleProbiotic Advanced
$52.40$48.70Good Health
Probiotic Advanced
60 vege capsules$48.70$52.40 -
Ultimate Omega D3 Sport
SaleBONUSUltimate Omega D3 Sport
$79.60$73.10Nordic Naturals
Ultimate Omega D3 Sport
60 softgels$73.10$79.60 -
High Strength Chaga Mushroom 
SaleHigh Strength Chaga Mushroom
$27.40$26.20Pro-life
High Strength Chaga Mushroom
60 vegecaps$26.20$27.40 -
St John's Wort Plus With Ginkgo & Magnesium
St John's Wort Plus With Ginkgo & Magnesium
$12.60Healtheries
St John's Wort Plus With Ginkgo & Magnesium
30 capsules$12.60 -
Golden Flax Fibre
Golden Flax Fibre
$20.80Waihi Bush
Golden Flax Fibre
550gm$20.80 -
Contouring Face Serum - Blue Gentian & Edelweiss
Contouring Face Serum - Blue Gentian & Edelweiss
$53.20Weleda
Contouring Face Serum - Blue Gentian & Edelweiss
30ml$53.20 -
C-X
C-X
$49.70Nature's Sunshine
C-X
100 capsules$49.70 -
Gut Drink Probiotics
Gut Drink Probiotics
$38.90Eve Wellness
Gut Drink Probiotics
189gm$38.90 -
Neem Nail Oil Pen
Neem Nail Oil Pen
$38.00Dr Hauschka
Neem Nail Oil Pen
3ml$38.00 -
A.G.E. 30c
A.G.E. 30c
$25.10Weleda
A.G.E. 30c
100 tablets$25.10 -
Chicken Bone Broth Concentrate - Native Herbs
Chicken Bone Broth Concentrate - Native Herbs
$48.70Nutra Organics
Chicken Bone Broth Concentrate - Native Herbs
250g$48.70 -
Microdrink Taster Pack 
Microdrink Taster Pack
$31.90waterdrop
Microdrink Taster Pack
6 Pack$31.90 -
Tea Tree Everyday Conditioner 
Tea Tree Everyday Conditioner
$11.50Thursday Plantation
Tea Tree Everyday Conditioner
250ml$11.50 -
Superchoc 
Superchoc
$25.80Matakana Superfoods
Superchoc
260gm$25.80 -
Joint Bio-flex 
Joint Bio-flex
$40.30Nutra-Life
Joint Bio-flex
60 tablets$40.30 -
Marine Collagen & Ceramides + Hyaluronic Acid
Marine Collagen & Ceramides + Hyaluronic Acid
$78.90BePure
Marine Collagen & Ceramides + Hyaluronic Acid
182gm$78.90 -
Organic Loose Leaf Tea Rooibos 
Organic Loose Leaf Tea Rooibos
$16.00Mister Chai
Organic Loose Leaf Tea Rooibos
75gm$16.00 -
Wheatgerm Oil
SaleBONUSWheatgerm Oil
$26.60$24.80Dolphin Clinic
Wheatgerm Oil
100ml$24.80$26.60 -
Hydrating Night Cream - Women 
Hydrating Night Cream - Women
$43.60Oxygen
Hydrating Night Cream - Women
50ml$43.60 -
Good Guts Amino acids + Polyphenols
Good Guts Amino acids + Polyphenols
$58.00Gutsi
Good Guts Amino acids + Polyphenols
90 vege capsules$58.00 -
Organic Beetroot Powder 
NEWOrganic Beetroot Powder
From $15.90Rootstock
Organic Beetroot Powder
100gmFrom $15.90 -
Milk Thistle Detox+
Milk Thistle Detox+
$30.90LifeStream
Milk Thistle Detox+
60 vege capsules$30.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
