Who Is Babu?

Founded in 2002 by Ali Hui, Babu began when Ali couldn’t find the quality baby bedding she wanted for her son Jack—nicknamed “Babu.” What started with a single idea has grown into a trusted New Zealand brand offering premium babywear, bedding and skincare that’s soft, sustainable and thoughtfully designed.

Organic Cotton & Silky Merino Baby Essentials

Babu products are crafted from GOTS-certified organic cotton and silky merino wool, sourced as close to home as possible to reduce their carbon footprint. This commitment means every blanket, sheet, hoodie and towel is not only gentle on delicate skin but also on the environment.

Natural Skincare for Baby’s Sensitive Skin

Alongside textiles, Babu’s baby skincare range is proudly made in Aotearoa from natural ingredients to soothe and protect sensitive skin. With essentials like gentle cleansers, lotions and balms, Babu supports your baby’s wellbeing from head to toe.

Sustainable, Ethical & Designed to Last

Every Babu product reflects Ali’s ongoing commitment to quality, sustainability and ethical production. By combining timeless design with natural materials, Babu helps parents make safer, more eco-conscious choices without compromising on style or performance.

Shop Babu at HealthPost NZ

Discover Babu’s babywear, bedding and skincare at HealthPost NZ. Choose beautifully made, planet-friendly essentials for your little one—crafted with care and trusted by parents since 2002.