ecostore is a Mindful Brand
Eco Packaging
Eco Packaging
Learn moreEnvironmentally Sustainable
Environmentally Sustainable
Learn moreSocially Responsible
Socially Responsible
Learn moreFounded on sustainability & care
ecostore was founded in 1993 by Malcolm and Melanie Rands on New Zealand’s Northland coast with a vision to create environmentally responsible products that are safe for people and the planet. Inspired by life in an eco-village and a passion for sustainable living, they set out to remove harmful chemicals from everyday home and personal care products while maintaining high performance.
Eco-friendly home & body care
ecostore offers a wide range of sustainable products, including laundry, dishwashing, bathroom and household cleaners, skincare, haircare, body care, and baby care. Plant and mineral-based formulations ensure products are safe, effective, and gentle. Many products are cruelty-free, certified by PETA, and produced in a Toitū net carbonzero certified factory. Innovative packaging, including sugarcane plastics and refillable options, reduces environmental impact while making sustainability simple and convenient.
Award-winning performance & global recognition
Over the years, ecostore has received numerous awards for sustainability, product performance, and innovation. As a certified B Corp, the brand is committed to using business to make a positive social and environmental impact. ecostore continues to develop products that meet modern consumer needs without compromising on ethics, safety, or effectiveness.
Are ecostore products safe for all skin types?
Yes, all products are made with plant and mineral-based ingredients and are designed to be gentle on the skin.
Are ecostore products cruelty-free?
Yes, all products are certified cruelty-free and not tested on animals.
How does ecostore reduce environmental impact?
Ecostore uses refillable packaging, sugarcane plastics, and plastic-free alternatives, and their factory is Toitū net carbonzero certified.
Where are ecostore products made?
All Ecostore products are developed, manufactured, and packaged in New Zealand.