Natrue is a European based international, non-profit association that protects Natural and Organic skincare around the world. Natrue’s Mission Statement is ‘to protect and promote natural and organic cosmetics to the benefit of consumers worldwide’.

A product that is Natrue certified enables us to identify the naturalness of skin care products. It is an international standard to ensure that products that claim to be natural and organic are genuinely just that, natural and organic.

Cosmetics that are compliant with these strict standards, not only in terms of ingredients but also in terms of manufacturing standards, labelling and sustainable environmental practices follow criteria that must be adhered to and is strict and clearly defined.

NATRUE ensures that any product that is certified contains:

• No animal testing
• No synthetic fragrances
• No synthetic colours
• No GMO ingredients
• No petroleum and silicone oils

There is no current government regulation of natural cosmetics which is why the Natrue certification is held in such high regard worldwide.