A mission to nourish the next generation

Founded by clinical nutritionist Gina Urlich, Odi was created to tackle childhood nutrition at the root. Frustrated by highly processed baby foods fortified with synthetic vitamins and preservatives, Gina developed naturally nutritious alternatives that deliver essential nutrients from whole foods. Odi’s mission is simple: provide babies with the best start in life while empowering parents with trusted nutrition guidance.

What makes Odi different

• Purpose-driven mission: Tackling childhood nutrition at the root to protect long-term health.
• Nutrient-rich innovation: The first NZ baby food to deliver iron and essential cofactors from whole foods, not synthetic fortification.
• Trusted by parents: Wholesome, convenient foods that support growth, brain development, and immunity.
• Leading the change: Proudly NZ’s fastest-growing baby food brand, proving parents are ready for better.

Trusted nutrition for busy families

Odi products are designed to support growth, brain development, immunity, and overall health. They provide a convenient way to give your child nutrient-rich meals without compromising quality. Every product is carefully formulated by a clinical nutritionist to ensure babies get the right nutrients to thrive.

From farm to bowl

Wherever possible, Odi sources wholefood ingredients from New Zealand farms, including fresh vegetables and grass-fed beef. Using advanced freeze-drying techniques, Odi preserves the nutritional integrity of wholefoods, concentrating nutrients for maximum benefit while keeping food easy to store, prepare, and enjoy.

Safe, clean & independently tested

All Odi products are independently tested by Eurofins to ensure safety, quality, and nutritional integrity. Free from synthetic vitamins, minerals, and preservatives, Odi provides parents with peace of mind.