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Tone It Down - Purple Solid Shampoo

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Our Price:NZ$24.90
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Product Specialties
Synthetic Preservative Free
Palm Oil Free
Artificial Colour Free
Alcohol Free
Dairy Free
Egg Free
New Zealand Manufactured
Carbon Neutral
B Corp
BPA-Free Packaging
Recyclable Packaging
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Ethique Tone It Down - Purple Solid Shampoo Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and Jasmine oils add shine and body with beetroot extract for extra colour power.
  • Rinse if product gets in your eyes.
To: Keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Sodium cocoyl isethionate
Sodium cocoyl glycinate
Stearic acid
Cocoyl methyl glucamide
Cocoa (theobroma cacao) seed butter
Lactic acid
Babassu (orbignya oleifera) seed oil
Brassica alcohol
Guar hydroxypropyltrimonium chloride
Jasmine (jasminum officinale) oil
Beetroot (beta vulgaris) extract
Benzyl benzoate*
Benzyl alcohol*

^Certified natural.
*Component of essential oils.
  • Plastic free
  • Luminous locks
  • Cruelty free
  • Sustainable

Ethique Tone It Down - Purple Solid Shampoo Review