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  • Good Ingredients Approved

Ethique

Tone It Down - Purple Solid Shampoo

110gm
(5)
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RRP:NZ$25.00
Our Price:NZ$24.90
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Product Specialties
Good Ingredients Approved
B Corp
Palm Oil Free
Vegan
Dairy Free
Artificial Colour Free
BPA-Free Packaging
Recyclable Packaging
Vegetarian
New Zealand Manufactured
Fair Trade
Synthetic Preservative Free
Alcohol Free
Carbon Neutral
Egg Free
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Highlights
Ethique Tone It Down - Purple Solid Shampoo Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and Jasmine oils add shine and body with beetroot extract for extra colour power.
  • Rinse if product gets in your eyes.
To: Keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Sodium cocoyl isethionate
Sodium cocoyl glycinate
Stearic acid
Mica
Cocoyl methyl glucamide
Cocoa (theobroma cacao) seed butter
Lactic acid
Babassu (orbignya oleifera) seed oil
Betaine
Brassica alcohol
Glycerine
Guar hydroxypropyltrimonium chloride
Fragrance^
Jasmine (jasminum officinale) oil
Beetroot (beta vulgaris) extract
Benzyl benzoate*
Benzyl alcohol*
Linalool*
Eugenol*

^Certified natural.
*Component of essential oils.
  • Plastic free
  • Luminous locks
  • Cruelty free
  • Sustainable

What other customers think

Reviews

5 out of 5
(Out of 5 Total Reviews)
Write a review

Nicola
23-10-2020 13:36:41
suprisingly good!!
23-10-2020 13:36:41
I bought this as an effort to stop buying plastic, I am usually really fussy about my shampoo but I thought its time to go more eco. I was not at all disappointed - it is great for my grey hair, seemed to enhance the colour and also not drying at all which I thought a soap bar would be. Above any high end brands like Redken, Kerastase, etc. Highly recommend. And use with the Purple conditioned for best result.

Elisabeth
28-08-2020 14:25:16
Does the job
28-08-2020 14:25:16
While this is a reasonable shampoo, we found it did not foam up for us as well as the other Ethique shampoo we tried, and we had to do double washes. It also left our shower and bath looking very purple.

Ruth
23-08-2020 17:52:52
Ethique
23-08-2020 17:52:52
Love the Ethique Shampoos. I'm on the journey of going grey gracefully and love how this keeps my hair non brassy looking and very soft

Janne
19-06-2020 16:40:48
Very Impressed!
19-06-2020 16:40:48
Very convenient and nice to use. Good results for silver-grey hair, no mauve after-tint - just right. I teamed it with a purple Block Dock and it looks great on the shower wall!

Chris
11-06-2020 13:13:19
Silky, soft and brilliant hair.
11-06-2020 13:13:19
I have been looking for a natural shampoo to highlight my white hair without leaving any purple residue and this is absolutely brilliant. I use it every time I wash my hair and combine it with the conditioner. My hair is soft and fresh, and most importantly, no purple residue tinting my hair! It does take a little bit to get used to a solid block instead of a chunky bottle with liquid, but I am a convert. So handy to take with you when travelling.
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