The Giovanni range is a reflection of Arthur Guidotti’s philosophy that hair should be nourished with rich nutrients for more luscious, vibrant result. As a hairstylist to the stars in Beverly Hills, he wanted to create an alternative choice to chemical-based hair products. Giovanni Cosmetics uses formulas that incorporate vitamins, minerals, herbs, proteins and the purest of essential oils.
Being one of the first natural hair care brands, Giovanni continues to set the standard for natural hair products. Arthur’s son, James Guidotti took over the reins and filled the gap between a high end, fashion-forward industry and the world of natural products. James joined the beauty sourced from nature with a modern and chic sophistication. You can now choose from a range of Giovanni products that include natural hair gels and waxes, hydrating shampoos, conditioners and hair treatments.
Giovanni Smooth as Silk Deeper Moisture conditioner contains vegetable protein to soothe dry or damaged hair, control frizz, and add shine. This conditioner detangles your mane and renews and readies your hair for style. Infuses deep moisture for manageable smoothness and protects against split ends. Calms unruly hair to alleviate frizz. Increases shine while smoothing dry or damaged hair.
Giovanni’s Organic Line garners worldwide accolades for its collection of formula-proven shampoos, conditioners, repairing treatments, styling products and finishing sprays. Rich in ripe harvested certified organic botanicals, this line provides a solution for the needs of every head.
With PureOrganic Technology:
Contains a blend of organic oils*, ripe-harvested from renewable plants at the peak of their freshness, cold pressed and refrigerated immediately to ensure maximum purity. Infuses each individual strand of hair with vitamins, nutrients and protein for strength and vitality.
*Certified Organic by Guaranteed Certification Services
Giovanni Cosmetics are not tested on animals and contain absolutely no animal derived by-products.