Following a recommendation by our vet we purchased a pouch for our middle-aged, skin sensitive Mini Schnauzer. Within a week of adding a once-a-day dose mixed in with his raw food, he'd stopped scratching ... completely! We simply add a teaspoon of the paste to his evening meal. As an added bonus, his coat has more luster and may even been thicker? A single pouch has lasted about 6 weeks, so works out at about $0.66/day. He's much happier and so are we!