Three supplement containers arranged on a kitchen countertop: a large orange jar labelled Micronized Creatine Monohydrate, a small white jar labeled Matcha Powder, and a yellow jar labeled Beef Tallow, with blurred fruit and vegetables in the background.

Best of 2025: 9 trending bestsellers loved by HealthPost customers

Written by: Healthpost

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Published on

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Time to read 4 min

The results are in! Let's meet 2025's top trending bestsellers. From matcha to bone broth protein powder and creatine for women, these feel-good favourites are popping up in pantries, bedside tables, and gym bags across Aotearoa and beyond – finding their way into daily rituals everywhere.
Our naturopath shares why they're so popular, the key benefits, and who they're right for - so you can find your next everyday hero.

1. Better sleep with BioBalance Sleep Cycle Restore


Why’s it trending?


Rather than simply helping you unwind before bed, BioBalance Sleep Cycle Restore supports the root causes of poor sleep. With a thoughtful blend of 5-HTP, tart cherry, magnesium, and Ocibest® tulsi, it helps support a healthy sleep cycle, balanced mood, and healthy cortisol levels for better nights and brighter days.


No wonder it's flying out of HealthPost's solar-powered base in Mohua Golden Bay.


What’s to love?


  • Supports a healthy sleep cycle
  • Helps support healthy cortisol and serotonin balance
  • Supports calm, restorative sleep and better daytime energy

"This is now part of my nightly routine and helped adding more quality sleep hours – thank you." – Libby J

2. Glow & go with Mitchell's Nutrition Bone Broth Protein Powder - Vanilla


Why’s it trending?


  • You get beauty + body in one - protein with a whole-food collagen edge
  • It’s a natural source of skin-loving collagen and minerals like calcium
  • Super easy upgrade from regular whey protein

What’s to love?


  • Vanilla is the fan favourite — our top-selling flavour
  • 25g natural collagen per serve for that well-loved, glowing-skin dose
  • Just three simple ingredients: NZ beef bone, natural vanilla & monk fruit

“The best protein powder out there. I love that I'm getting protein and collagen in one product. I also love that here's no hidden nasties.” - Sara P.

3. Jitter-free caffeine with BioBalance Organic Matcha Powder


Why’s matcha trending?


  • It’s like a next level green tea — the whole leaf in powdered form
  • Naturally higher in antioxidants like EGCG
  • Rich in L-theanine — studies show support for calm and focus
  • A vibrant green colour that’s super shareable on social

What’s to love?


  • A calm, jitter-free alternative to coffee
  • Naturally rich in L-theanine for focus and calm
  • Certified organic with no additives – pure matcha goodness

“Love this Matcha - nice taste and a great wake up without the buzz of a normal tea or a coffee. Best way to start the day :)” - Kim

4. Energy & focus with NOW Foods Creatine Monohydrate


Why’s it trending?


  • Women are discovering and loving it for energy and focus
  • It’s well-studied – with lots of new research emerging
  • One scoop in the AM = big payoff

What’s to love?


  • Feel-good energy throughout the day
  • Mental focus & clarity — creatine is brain fuel
  • Supports lean muscle and healthy post-exercise recovery

“Good quality creatine. heaps of energy. zero taste” - Gonzola

5. Your glow-up essential: Antipodes Glow Vitamin C Brightening Serum


Why’s it trending?


  • With a higher concentration of actives – so they’re more potent, with more skin benefits
  • You get personalised benefits like hydration, glow, and smoothing
  • They’re lightweight and fast absorbing
  • A little goes a long way, giving you great bang for your buck
  • They layer easily under your moisturiser AM and PM

What’s to love?


  • Brighten and even skin tone with vitamin C + plant actives
  • Intensive hydration from plant-based hyaluronic acid
  • It’s official: the bestselling serum at HealthPost

“Love this serum. Gives my skin a wonderful glow. Will keep on purchasing this product.” - Judith K

6. Earthy, ancient vitality with Me Today Shilajit


Why’s it trending?


  • It's a natural nutrient source with a long history of traditional use
  • Valued in Ayurvedic practice for supporting prana — the life-force energy linked with resilience and vitality

What’s to love?


  • Natural bioactive nutrients to support energy
  • Plant antioxidants and fulvic acid for daily vitality
  • 80+ trace minerals (including zinc & magnesium) for whole-body wellbeing

“Great brand with a good range of high-quality supplements.” – Sara Z.

7. Easy hydration with BioSphere Hydrate Essential Mineral Replenishment


Why are electrolytes trending?


  • Hydration awareness is growing — people want daily wellness support
  • Easy and effective, with sodium and potassium for water balance
  • Low-sugar— healthier compared to sports drinks
  • Eco-friendly — they’re often cheaper with less packaging

What’s to love?


  • Designed to support quick, effective hydration
  • Naturally flavoured with organic orange fruit powder, with no sugar added
  • Easy – add a scoop into your drink bottle and sip through the day

“This is a brilliant hydration electrolyte drink. I have one first thing every morning without fail. Not to sweet – Micheala

8. Fresh underarms, naturally with Weleda Wild Rose Fresh Floral Deodorant Spray


Why are natural deodorants trending?


  • They’re more effective than ever — thanks to recent formula innovations
  • Ingredient awareness is rising — more people are avoiding aluminium salts, parabens, and heavy synthetics (and with our Ethical by Nature promise, it’s easy to skip them)
  • Eco-conscious habits are growing— eco-friendly packaging is becoming a must

So, they’re healthier - for both you and the planet.


What’s to love?


  • All-natural - free from aluminiumEco-friendly glass packaging
  • Reviewers love the ‘fresh floral fragrance’

“The only deodorant I buy now. No need to try any others. Perfect for me.” – Sally

9. Simple, natural skincare with Mitchell's Nutrition Beef Tallow


Why’s tallow trending?


  • Clean and simple — skincare with whole-food fats
  • Skin-compatible — tallow’s fatty acids are similar to the skin’s natural oils
  • Dense, buttery texture — popular relief for dry, sensitive skin
  • Suits minimalist routines – one product for many uses, face, body, hands, lips

What’s to love?


  • A rich, intensive moisture boost for dry or sensitive skin
  • 100% grass fed beef tallow
  • Wholefood, edible skincare – you can cook with it too

“My skin has improved so much using this product. I am definitely sold on it and will continue using it.” - Carol