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Urban Hippie

Urban Hippie products are made traditionally, using 15 years of chef knowledge, skill, effort, and love.
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  • Urban Hippie
    900gm, 450gm

    From NZ$11.90

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  • Urban Hippie
    270gm
    NZ$8.90
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  • Urban Hippie
    250ml
    NZ$8.90
  • Urban Hippie
    270ml
    NZ$11.90
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Urban Hippie

Takehito Maeda has been a traditional Japanese chef for 15 years in Japan and New Zealand.


While busy working as chef, he grew interested in fermentation. He started with home brew. When the beer was fermenting in a barrel, he could hear the noise of bubbling organisms working really hard, eating the sugar to turn it into alcohol for him. Then he tried a sour dough bread (which he still does). He has kept his sour dough starter for more that five years now.


Somehow, he found a couple(Rachel & Gareth) who grow soy beans locally in Motueka. A wonderful idea flashed into his mind; Miso!! In the old days in Japan, every family made their own miso paste at home. Takehito thought, “I can do this”.

Product Reviews

  • urban hippie miso

    star

    Definitely helped keep me well through 11 months of chemo and being made in nz made me choose this delicious, nutritious product.

    Sue

    19/06/18

  • YUM

    star

    Highly recommend this miso. Local, tasty and ads such a beautiful mild flavour to all dishes

    ruby

    27/04/18

  • Delicious and nutritious

    star

    Love this miso I highly recommend! It’s helped my fatigue etc too

    Jess

    19/04/18

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