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Formula X Female 
Formula X Female
$45.00Vita-Fit
Formula X Female
90 capsules$45.00 -
Smoothing Kiwifruit Exfoliator 
Smoothing Kiwifruit Exfoliator
$35.40The Herb Farm
Smoothing Kiwifruit Exfoliator
50ml$35.40 -
Calcium Bone Maker Complex 
Calcium Bone Maker Complex
$53.60Doctor's Best
Calcium Bone Maker Complex
180 vege capsules$53.60 -
Ginkgo Max Brain Tonic 
SaleGinkgo Max Brain Tonic
$60.10$56.30Good Health
Ginkgo Max Brain Tonic
120 capsules$56.30$60.10 -
MSM 600mg 
MSM 600mg
$58.00Vita-Fit
MSM 600mg
200 capsules$58.00 -
Calm Mood Mist
Calm Mood Mist
$24.20The Herb Farm
Calm Mood Mist
50ml$24.20 -
Double Chocolate Protein Bar 
Double Chocolate Protein Bar
$6.70FODBODS
Double Chocolate Protein Bar
50gm$6.70 -
Nourishing Natural Hand Cream
Nourishing Natural Hand Cream
$25.20Manuka Biotic
Nourishing Natural Hand Cream
100ml$25.20 -
All-In-One Joint Complex 
All-In-One Joint Complex
$46.30Thompson's
All-In-One Joint Complex
120 tablets$46.30 -
Bilberry 25,000 + Lutein 6mg 
SaleBONUSBilberry 25,000 + Lutein 6mg
$85.10$79.90Good Health
Bilberry 25,000 + Lutein 6mg
60 capsules$79.90$85.10 -
Orange Choc Chip Protein Cookie 
Orange Choc Chip Protein Cookie
$3.99Justine's
Orange Choc Chip Protein Cookie
60gm$3.99 -
Original Deodorant Stick 
Original Deodorant Stick
$15.20Speick
Original Deodorant Stick
40ml$15.20 -
Regenerating Day Cream Intensive
SaleRegenerating Day Cream Intensive
$138.30$120.00Dr Hauschka
Regenerating Day Cream Intensive
40ml$120.00$138.30 -
Botty Barrier Creme 
Botty Barrier Creme
$15.60made4baby
Botty Barrier Creme
150ml$15.60 -
Maca Gold Powder 
Maca Gold Powder
$56.60Maca Gold
Maca Gold Powder
300gm$56.60 -
GO Ester-C + Bioflavonoids 
GO Ester-C + Bioflavonoids
From $20.40GO Healthy
GO Ester-C + Bioflavonoids
100 vege capsulesFrom $20.40 -
Pine Pure Essential Oil
SaleBONUSPine Pure Essential Oil
$19.50$18.20Dolphin Clinic
Pine Pure Essential Oil
10ml$18.20$19.50 -
Breath of Fresh Air
SaleBONUSBreath of Fresh Air
$20.00$18.60Dolphin Clinic
Breath of Fresh Air
10ml$18.60$20.00 -
Beef Tallow 
Beef Tallow
$23.90Mitchells Nutrition
Beef Tallow
450gm$23.90 -
Dark Mylk Berry 45% Cacao Chocolate
Dark Mylk Berry 45% Cacao Chocolate
$7.80Solomons Gold
Dark Mylk Berry 45% Cacao Chocolate
55gm$7.80 -
Nettle Loose Leaf Tea 
Nettle Loose Leaf Tea
$26.30Vita-Fit
Nettle Loose Leaf Tea
200gm$26.30 -
Smooth as Silk Xtreme Protein Hair Infusion 
SaleBONUSSmooth as Silk Xtreme Protein Hair Infusion
$26.50$23.20Giovanni
Smooth as Silk Xtreme Protein Hair Infusion
150ml$23.20$26.50 -
Protein Brownie Ball - Raspberry White Chocolate 
Protein Brownie Ball - Raspberry White Chocolate
$3.90Locako
Protein Brownie Ball - Raspberry White Chocolate
30gm$3.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
