Urban Hippie

(4 products)
Miso Paste
Urban Hippie

miso paste

From $21.20
From $21.20
Misomite
Urban Hippie

misomite

$15.20
$15.20
Umami Salt
Urban Hippie

umami salt

$15.20
$15.20
Miso Dressing
Urban Hippie

miso dressing

$19.20
$19.20

Urban Hippie

Urban Miso brings traditional Japanese fermentation to New Zealand kitchens with hand-crafted miso. Founded by chef Takehito Maeda, the range combines quality, locally grown soybeans from Motueka with time-honoured techniques. Each batch is carefully made in sunny Nelson to deliver rich, authentic flavour that honours Japanese culinary traditions.

A chef’s journey to fermentation

Takehito Maeda, a traditional Japanese chef with 15 years’ experience in Japan and New Zealand, discovered a passion for fermentation while working in kitchens. He began with home brew and sourdough, maintaining a sourdough starter for over five years, developing hands-on knowledge of fermented foods.

From local soybeans to hand-crafted miso

Inspired by traditional Japanese household miso-making, Takehito partnered with Rachel and Gareth, who grow soybeans locally in Motueka. Together, they create hand-crafted miso in Nelson, combining high-quality local ingredients with authentic Japanese techniques.

Authentic miso made with care

Urban Miso celebrates the rich heritage of fermented foods. Each batch is carefully crafted to produce full-bodied flavour and quality, bringing the tradition of Japanese miso to New Zealand kitchens while supporting local growers.

Why we love Urban Miso

  • Traditional Japanese fermentation techniques
  • Hand-crafted in Nelson with locally grown soybeans
  • Rich, authentic miso made with care and passion