B Corp brands: business as a force for good

Shopping by your ethical values has never been more important, but it isn’t always easy to recognise which brands are making meaningful, measurable commitments to people and the planet. That’s where B Corp certification comes in.

B Corp is a globally recognised standard for social and environmental performance, run by B Lab, an independent non-profit that assesses businesses against rigorous criteria. Certified B Corporations are legally required to balance profit with purpose, and are independently verified to meet high standards of transparency, accountability, and impact.

As the first B Corp–certified natural wellbeing retailer of its kind in Aotearoa, HealthPost is proud to be recognised as a force for good. With a growing range of B Corp brands, shopping by your values has never been easier.

What does it mean to be a B Corp?

B Corp certification looks beyond individual products to assess how a business operates as a whole — including its impact on workers, customers, communities, supply chains, and the environment. It’s not a one-off badge, but an ongoing commitment to improvement, with regular reassessments to ensure standards continue to be met.

When you choose B Corp certified brands, you’re backing businesses that have proven they put long-term wellbeing at the heart of their decision-making.

B Corp brands you can feel good about backing

We’re proud to stock a growing selection of B Corp certified brands that share our belief in doing better business:

BioBalance – Sustainable supplements and superfoods

“We were determined to be among the first to bring B Corp to NZ because we believe in the mission to make business a force for good. Rewriting our company constitution to enshrine our B Corp commitment ensures people and the environment are always at the heart of our decisions.”

Chia Sisters – Nutrient-rich drinks with purpose

“Our dream is not only to make the most nutritious drinks in the world, but to have a positive impact on the environment and communities too. Being a B Corp gives us a framework for accountability and continuous improvement.”

Ethique – Regenerative beauty

“Supply chain ethics, fair pay, regenerative practices, and charitable giving are central to our business. B Corp certification proves our commitment to better business and helps us measure and improve our impact.”

CaliWoods – Zero-waste eco goodness

“B Corp certification validates our transparency, sustainability, and social enterprise model. It gives our customers confidence in the positive impact we’re making on waste reduction and sustainability education.”

Organic India – Tulsi teas and herbal supplements

“We’re proud pioneers of regenerative agriculture and women’s empowerment. B Corp reflects our commitment to giving back to the Earth, promoting equality, and supporting climate action.”

Why shop B Corp at HealthPost?

When you shop B Corp certified brands at HealthPost, you’re choosing products from businesses that have proven their commitment to the wellbeing of customers, teams, communities, and the environment, not just claimed it.

That’s better for people, better for the planet, and better for the future. A win for everyone.