8 Nov 2023

Podcast episode 8: Greenwashing - what to look out for so you can choose mindfully

Your festive guide to holiday gifting - chosen by our team

In this episode you’ll hear from Bo Hendgen Founder of  Absolute Essential, Florence Van Dyke – Co-Founder of Chia Sisters and Head of Sustainability at New Zealand Trade and Enterprise, and Lucy Butler – Values Lead at HealthPost.

They discuss all things social responsibility – sharing sustainability journeys and how you can influence positive change from your favourite natural health brands.


In this episode of Choose Well with HealthPost all about sustainability, we discuss…

  • What does sustainability actually mean?
  • How consumers can navigate greenwashing VS authentic sustainability
  • Challenges & opportunities for businesses navigating sustainability changes - what sustainability meant five years ago vs what it means today
  • Values drivers for consumers - how does sustainability measure up?
  • How you - consumers that care - can influence positive change from your favourite brands
  • Questions to ask your favourite brands to understand their commitment to positive change
  • What consumers should look out for to understand a brand's sustainability impact
  • How values-based businesses can work together to make a lasting, positive impact
  • How Absolute EssentialChia Sisters, and HealthPost are influencing positive change.
  • And so much more…


Learn our sustainability impact →



If you have a health goal you’d like support with, please consult a health professional, Choose Well with HealthPost is not intended to be health advice, and the views expressed on this podcast are our own.

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