Shop Your Way
You're one of a kind. We all have preferences, and now you can shop by yours. Whether you have dietary needs, are making a lifestyle change, or you want to browse by your values, we have over 40 options so you can shop our products by what's important to you.
Dietary needs
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Gluten Free
Finished product has been tested and shown to be free from all traces of gluten.
Low Carb
Directly marketed by the manufacturer as containing a low amount of carbohydrates.
Low FODMAPs
Low in Fermentable, Oligosaccharides, Disaccharides, Monosaccharides, and Polyols.
Nut Free
Finished product has been tested and shown to be free from all traces of nuts, including peanuts.
Paleo
Meets the criteria of Paleo diet (mostly meat, fish, eggs, vegetables, fruits and excluding dairy, grain and processed food).
Sugar Free
Free from any added sugars and contains less than 0.5g of total sugar per serve.
Vegan
Free from animal or animal by-products including flesh, bones, organs, dairy, eggs, bee products, fur, leather, wool, feathers or shellfish.
Vegetarian
Free from all meat products and any meat derivatives, but may include eggs, dairy and other animal-sourced foods.
Environmental & Social
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
B Corp
Certified B Corporations meet the highest standards of verified social, environmental performance, transparency and accountability to balance profit and purpose.
BPA-Free Packaging
Product packaging is free of Bisphenol A (BPA), a chemical found in plastics that is a known hormone disruptor.
Carbon Neutral
Produced in a way that any environmental impact from manufacturing or packaging has been offset.
Ethically Traded
Ingredients have been sourced at a fair price to local farmers and produced under standards designed to prevent and end poverty, sweatshop labour conditions, and environmental degradation.
New Zealand Manufactured
Manufactured in New Zealand from some or all imported ingredients.
Sustainable Omega-3
Marine and plant based omega 3 ingredients are sourced with environmental and sustainable practices.
Ingredients
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Artificial Flavour Free
Free from any synthetic flavours that do not occur in nature and have been developed scientifically.
Artificial Sweetener Free
Free from sugar-substitutes that are known as artificial sweeteners, however, may still contain sugar alcohols.
Filler Free
Free of any fillers/excipients (inactive substances/tabletting aids) used in the manufacturing process.
GMO Free
Free from genetically modified ingredients, or has been tested to be free of genetically modified organisms.
Shelf-Stable Probiotic
Does not require refrigeration; will remain stable and retain potency until expiry if stored as directed.
Synthetic Preservative Free
Only naturally derived substances are used to sustain the life of the product.
Quality Standards & Certifications
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
GMP Manufactured
Manufactured in a facility that has formal Good Manufacturing Practices (GMP).
Heavy Metals Tested
Tested for heavy metals and results are below the reference ranges.
NATRUE Certified
Has NATRUE (True Friends of Natural and Organic Cosmetics) certification.
Meet our Mindful Brands
You're in good company with our Mindful Brands, who are committed to meaningful change.
We reckon it's our shared responsibility to care for our people and planet, so now it's easier than ever to purchase with purpose.
Eco Packaging
Mindful materials. These brands are committed to eco-friendly packaging.
Environmentally Sustainable
Good for nature. These brands choose to be greener by looking after the health of our planet.
Socially Responsible
Socially conscious. These brands put people at the heart of every decision.
Transparent
Open in their approach. These brands disclose important information about their supply chain.
