The results are in! Let's meet 2025's top trending bestsellers. From matcha to bone broth protein powder and creatine for women, these feel-good favourites are popping up in pantries, bedside tables, and gym bags across Aotearoa and beyond – finding their way into daily rituals everywhere.
Our naturopath shares why they're so popular, the key benefits, and who they're right for - so you can find your next everyday hero.
1. Deep sleep with BioBalance Magnesium Glycinate
Why’s it trending?
This high-dose magnesium glycinate (arguably the best magnesium for sleep), is paired with P5P B6 for improved absorption, at a wallet-friendly price.
No wonder it’s flying out of HealthPost’s solar-powered base in Mohua Golden Bay.
What’s to love?
- Supports drifting off into Zzz’s (sleep onset)
- Ideal for deep, restorative sleep
- High-dose and fuss-free – one capsule daily
“I find this really helpful for muscle recovery and relaxation before sleep.” - Hayley S.
| Shop BioBalance Magnesium Glycinate → | Shop magnesium glycinate → |
2. Glow & go with Mitchells Nutrition Bone Broth Protein Powder – Vanilla
Why’s it trending?
You get beauty + body in one - protein with a whole-food collagen edge
It’s a natural source of skin-loving collagen and minerals like calcium.
Super easy upgrade from regular whey protein.
What’s to love?
- Vanilla is the fan favourite — our top-selling flavour
- 25g natural collagen per serve for that well-loved, glowing-skin dose
- Just three simple ingredients: NZ beef bone, natural vanilla & monk fruit
“The best protein powder out there. I love that I'm getting protein and collagen in one product. I also love that here's no hidden nasties.” - Sara P.
| Shop Mitchells Bone Broth Protein Powder – Vanilla → | Shop bone broth → |
3. Jitter-free caffeine with BioBalance Organic Matcha Powder
Why’s matcha trending?
It’s like a next level green tea — the whole leaf in powdered form.
Naturally higher in antioxidants like EGCG.
Rich in L-theanine — studies show support for calm and focus.
A vibrant green colour that’s super shareable on social.
What’s to love?
- A calm, jitter-free alternative to coffee
- Naturally rich in L-theanine for focus and calm
- Certified organic with no additives – pure matcha goodness
“Love this Matcha - nice taste and a great wake up without the buzz of a normal tea or a coffee. Best way to start the day :)” - Kim
| Shop BioBalance Organic Matcha Powder → | Shop matcha → |
4. Energy & focus with NOW Foods Creatine Monohydrate
Why is creatine trending for women?
Women are discovering and loving it for energy and focus.
It’s well-studied – with lots of new research emerging.
One scoop in the AM = big payoff.
What’s to love?
- Feel-good energy throughout the day
- Mental focus & clarity — creatine is brain fuel
- Supports lean muscle and healthy post-exercise recovery
“Good quality creatine. heaps of energy. zero taste” - Gonzola
| Shop NOW Foods Creatine Monohydrate Powder → | Shop creatine → |
5. Your glow-up essential: Antipodes Glow Vitamin C Brightening Serum
Why are serums trending?
With a higher concentration of actives – so they’re more potent, with more skin benefits.
You get personalised benefits like hydration, glow, and smoothing.
They’re lightweight and fast absorbing.
A little goes a long way, giving you great bang for your buck.
They layer easily under your moisturiser AM and PM.
What’s to love?
- Brighten and even skin tone with vitamin C + plant actives
- Intensive hydration from plant-based hyaluronic acid
- It’s official: the bestselling serum at HealthPost
“Love this serum. Gives my skin a wonderful glow. Will keep on purchasing this product.” - Judith K
| Shop Antipodes Glow Vitamin C Brightening Serum → | Shop face serums → |
6. Earthy, ancient vitality with Me Today Shilajit
Why’s shilajit trending?
It's a natural nutrient source with a long history of traditional use.
Valued in Ayurvedic practice for supporting prana — the life-force energy linked with resilience and vitality.
What’s to love?
- Natural bioactive nutrients to support energy
- Plant antioxidants and fulvic acid for daily vitality
- 80+ trace minerals (including zinc & magnesium) for whole-body wellbeing
“Great brand with a good range of high-quality supplements.” – Sara Z.
| Shop Me Today Shilajit → | Shop shilajit → |
7. Easy hydration with BioSphere Hydrate Essential Mineral Replenishment
Why are electrolytes trending?
Hydration awareness is growing — people want daily wellness support.
Easy and effective, with sodium and potassium for water balance.
Low-sugar— healthier compared to sports drinks.
Eco-friendly — they’re often cheaper with less packaging.
What’s to love?
- Designed to support quick, effective hydration
- Naturally flavoured with organic orange fruit powder, with no sugar added
- Easy – add a scoop into your drink bottle and sip through the day
“This is a brilliant hydration electrolyte drink. I have one first thing every morning without fail. Not to sweet” – Micheala
| Shop BioSphere Hydrate Essential Mineral Replenishment → | Shop electrolytes → |
8. Fresh underarms, naturally with Weleda Wild Rose Fresh Floral Deodorant Spray
Why are natural deodorants trending?
They’re more effective than ever — thanks to recent formula innovations.
Ingredient awareness is rising — more people are avoiding aluminium salts, parabens, and heavy synthetics (and with our Ethical by Nature Promise, it’s easy to skip them).
Eco-conscious habits are growing— eco-friendly packaging is becoming a must.
So, they’re healthier - for both you and the planet.
What’s to love?
- All-natural - free from aluminium
- Eco-friendly glass packaging
- Reviewers love the ‘fresh floral fragrance’
“The only deodorant I buy now. No need to try any others. Perfect for me.” – Sally
| Shop Weleda Wild Rose Fresh Floral Deodorant Spray → | Shop natural deodorants → |
9. Simple, natural skincare with Mitchells Nutrition Beef Tallow
Why’s tallow trending?
Clean and simple — skincare with whole-food fats.
Skin-compatible — tallow’s fatty acids are similar to the skin’s natural oils
Dense, buttery texture — popular relief for dry, sensitive skin
Suits minimalist routines – one product for many uses, face, body, hands, lips
What’s to love?
- A rich, intensive moisture boost for dry or sensitive skin
- 100% grass fed beef tallow
- Wholefood, edible skincare – you can cook with it too
“My skin has improved so much using this product. I am definitely sold on it and will continue using it.” - Carol
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