I've only used this once. It smells amazing and my dog's coat was much shinier than normal. The bar slide over her fur easily enough and she enjoyed having it massaged into her coat. A good amount of the product came off. The only downside is the time it takes to apply the conditioner. I'm not sure I'd use this in the colder months when my dog is likely to get too cold waiting for me to apply the condition and rub it in.