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Rustic - Solid Deodorant

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Our Price:NZ$19.90
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Product Specialties
Synthetic Preservative Free
Palm Oil Free
Artificial Colour Free
Alcohol Free
Dairy Free
Egg Free
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Mindful Brands
Mindful Brand Ethique is a Mindful Brand. They’re committed to meaningful change that looks after our people and planet. Learn more
Ethique Rustic - Solid Deodorant will support you to stay fresh and confident all day long, without baking soda or aluminium. Instead, Ethiques wonder ingredients keep sweat and smell away: magnesium hydroxide, zinc oxide and bamboo (which absorbs 200% its own weight in sweat and oil). Freshly scented with Lime, Cedarwood & Eucalyptus, with Jojoba and Sweet Almond oil for silky smooth underarms.

Key ingredients:

Bamboo for the absorption of sweat and sebum – absorbs 200% it’s own weight in sweat and oil. Also increases both antiperspirant effect and smell reduction by 28% and 40% respectively.

Magnesium hydroxide is the wonder ingredient for keeping the stench away. It prevents the growth and proliferation of bacteria (who’s excretions cause the BO smell) by altering the pH of your skin (not enough to cause irritation though).

Zinc Oxide is anti-bacterial and anti-inflammatory.

Jojoba & Sweet Almond both aid in the lovely soft application, as well as soft underarms.
  • This product contains no intentional gluten. However, Ethique cannot verify the production processes of their suppliers, so this product may not suitable for those with extreme gluten sensitivity.
Apply: To armpits after showering as well as before and after exercising (or as required). A little bit goes a long way so you don’t need to use much.
Caprylic/Capric Triglyceride
Tapioca Starch
Brassica Alcohol (non-drying, fatty alcohol derived from the Brassica [Cabbage] family)
Magnesium Hydroxide
Sweet Almond (prunus amygdalus dulcis) oil
Candelilla (euphorbia cerifera) Wax
Hydrated Silica
Spiny Bamboo (bambusa arundinacea) Stem extract
Jojoba Esters
Zinc Oxide
Tapioca Starch Polymethylsilsesquioxane
Lime (citrus aurantifolia) oil
Cedarwood (juniperus virginiana) oil
Eucalyptus (eucalyptus globulus) oil

*Component of Essential Oil.
^Certified Natural.
  • Formulated without baking soda or aluminium
  • All skin types
  • Prevent odour & lessen sweating

What other customers think


4 out of 5
(Out of 2 Total Reviews)
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30-11-2020 21:31:04
Not for me
30-11-2020 21:31:04
I was disappointed by the smell - it smelt like a lime lolly. Also it left my clothes smelling unpleasant around the armpits. I really wanted to love this, as I had tried a sample of the other fragrance, which also smelt kinda gross, but did work surprisingly well. Also, the shape of the large square isn't really that handy for under armpits. Maybe better if it came in two rectangles (square cut in half) instead? Please ethique - get the smell right! Your two fragrances smell pretty artifical to me, more like room freshner. If you get a nice fragrance, then I would like to try again.

31-08-2020 10:18:53
Effective and a great small
31-08-2020 10:18:53
My partner uses this and he finds it very effective, and a great smell. For long armpit hair, it does work best to keep it trimmed.
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