Great toothpaste! Cleans well and I love that it does not contain fluoride. People who are used to artificially sweetened kinds of toothpaste might find this toothpaste less palatable, in which case they should try the children's version which is much sweeter. I personally like the flavour of Grin and won't ever go back to fluoride toothpaste again. My dentist, who is a staunch believer of fluoride, was shocked after seeing how great my teeth look and I told him I switched to Grin.