The Giovanni range is a reflection of Arthur Guidotti’s philosophy that hair should be nourished with rich nutrients for more luscious, vibrant result. As a hairstylist to the stars in Beverly Hills, he wanted to create an alternative choice to chemical-based hair products. Giovanni Cosmetics uses formulas that incorporate vitamins, minerals, herbs, proteins and the purest of essential oils.

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Being one of the first natural hair care brands, Giovanni continues to set the standard for natural hair products. Arthur’s son, James Guidotti took over the reins and filled the gap between a high end, fashion-forward industry and the world of natural products. James joined the beauty sourced from nature with a modern and chic sophistication. You can now choose from a range of Giovanni products that include natural hair gels and waxes, hydrating shampoos, conditioners and hair treatments.