Loving EarthMindful Brand
Loving Earth is a Melbourne based company dedicated to sourcing and manufacturing the highest quality organic, fair trade and wild crafted functional foods available, including delicious raw chocolate and cacao products. Loving Earth supports the conscious consumer movement by sourcing products that are produced according to specific environmental and social standards.
The Loving Earth story began in 2007 when founders Scott Fry and Martha Butler returned to Melbourne from Mexico, bringing with them the ingredients to create their very first chocolate bars. Their apartment was the HQ, with night shift at a local bakery the manufacturing site. From day one the demand for Loving Earth raw chocolate was far greater than the production capacity, and it wasn’t long before the business started to expand.
Loving Earth, see our planet as a living organism. Humans are an integral part of this living being along with all the animals, plants, insects, oceans and mountains, and through this inherent connectivity, the smallest of actions can have a lasting impact.
In order to be sustainable, Loving Earth ensure that their ingredients:
- Are produced without the use of synthetic fertilizers or chemical pesticides and herbicides.
- Are cultivated in such a way as to help restore native ecosystems, prevent erosion and support water conservation.
- Use traditional permaculture systems and where possible are shade grown using native canopy species.