Don’t be fooled, ROAR are all about flavour. If food isn’t packed full of flavour then why bother eating it? This is ROAR are fanatical about producing ‘food with bite’. If your stomach isn't left growling for more, then they haven't achieved what they set out to do. This is also why the ROAR philosophy extends beyond just raw cuisine. They believe in raw and whole ingredients with no unnatural additives or preservatives – just pure raw product that is the best tasting version of that product they can find.
Sure, their line is great for people with niche dietary requirements and is 100% vegan. But this is just a happy happenstance. ROAR's passion is pure, unmitigated flavour, which is doable only when you realise that the best quality food boasts incredible tastes and textures and that ingredients containing additives and fillers (even non nasty ones) can have reduced quality and flavour.
At ROAR food they understand the symphony that is created in your mouth when taste, texture, smell, sight and sound all combine in a cacophony of brilliance. Flavour is about feeling good about yourself and the food you eat, and their commitment to the best quality, most nutrient dense certified organic ingredients all adds up to some seriously good nosh!