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I created and founded Tailor in my dad's workshop, experimenting with a trusty Kenwood mixer. Over the years, I've loved growing Tailor into one of New Zealand's most exciting and innovative skincare brands, which is backed by multiple industry awards, including from HealthPost and Good Magazine.

My passion is to create truly effective, natural products and, as you likely know, Vitamin C is an anti-ageing all-star, which protects the skin from free radical damage while promoting collagen. It also brightens the complexion, while reducing hyperpigmentation and scarring.

However, there’s one challenge with this amazing antioxidant: ascorbic acid (the most bioavailable form of natural Vitamin C) is a highly unstable ingredient. So, it was a labour of love to create a truly effective vitamin C skin treatment to enhance your skin’s health and glow. I’m proud to say that Gold Dust not only harnesses the power of Vitamin C in the form of ascorbic acid, but combines powerful botanicals with the efficacy of science to create a natural, brightening hero. And, as with all Tailor products, it's vegan, cruelty free and eco conscious.

I’m thrilled with the glow up Tailor customers are getting from Gold Dust. So, if you’re curious about adding it to your skin care routine, here are the five things you need to know to get the best results from this gem.

1. It’s made with just two ingredients

Gold Dust is made by pairing ascorbic acid with CoQ10, a cellular energiser and antioxidant, which also gives Gold Dust its stunning gold colour. These two ingredients work synergistically to reduce visible oxidative damage for a younger looking, brighter complexion. Both are sourced by fermenting non-GMO corn.

2. It needs to be mixed with water

Ascorbic acid is activated by water, so Gold Dust needs to be mixed with a water-based product like Tailor Renew or Moisture. By mixing with an oil or oil-based product, the efficacy is reduced, so be sure to apply them after your Gold Dust mixture.

3. It should be tailored to your skin

Gold Dust is highly active, so it’s important to be guided by your skin when deciding how much to use, especially if you have sensitive or super dry skin. Start with a small amount, see how your skin responds and increase the amount if needed.

4. It should be used at night

Your body works to repair and rejuvenate your skin overnight, so this is the perfect time to apply your Gold Dust to help replenish Vitamin C reserves that have been depleted from UV light during the day.

5. It needs to be used intermittently

Warning: you’re going to love the results of Gold Dust so much; you’ll want to use it every night. However, we recommend you take a break. Your skin can get used to Vitamin C, almost like building up an ‘immunity’ and therefore reducing its efficacy. Try using Gold Dust nightly for one to two weeks, followed by one to three weeks break.

How to use Gold Dust

Start your routine by cleansing (learn about the importance of cleansing here) and then apply your Gold Dust mixture. If you’ve chosen to mix with a water-based serum, follow up with your moisturiserfacial oils and eye creams. You may find your Gold Dust mixture is a little gritty, but don’t worry, this is normal. The finer crystals will dissolve immediately, and the larger will work their magic overnight.

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