We’re always inspired by the people and passion behind brands who are leading the way. Founder Bo Hendgen at Absolute Essential shares how her brand is making a positive impact, the inspiration behind her latest Rose & Frankincense collection, and the self-care ritual she stands by to feel good daily.
We’d love to know the story behind Absolute Essential, and how it came to be?
Founded in 1988 by Dr. Bo Hendgen, ND DO, Absolute Essential was inspired by a profound passion for natural health care, shaped by the traditional wisdom of her French grandmothers. Drawing on over 40 years of expertise, Dr. Bo developed a premium, certified organic range of ethical skincare with essential oils designed to nurture body, mind, and spirit. As a leader among sustainable skincare brands, Absolute Essential partners with growers globally to craft pure, effective essential oils in skincare products.
Can you tell us about one of your favourite products in the Rose & Frankincense collection and what you love about it?
One of the standout favourites is Rose & Frankincense Intensive Serum, which showcases carefully selected, premium carrier oils supported by essential oils of Rose and Frankincense. Certified organic Apricot Kernel Oil from high-altitude Himalayan harvests delivers rare B17. Raw Argan Oil, extracted traditionally in Morocco, brings deep nourishment. CO₂-extracted Sea Buckthorn offers potent anti-aging power, while New Zealand Evening Primrose Oil, rich in GLA and GE-free Vitamin E, supports skin elasticity. These exceptional oils, combined with Rose and Frankincense, create a truly unique and restorative formula.
How does Rose and Frankincense play a role in this collection, and what specific benefits do they offer the skin?
Rose and Frankincense - two key essential oils for glowing skin, are the heart of this collection, each offering exceptional skin benefits. Certified organic Rose is revered for its nurturing and regenerative properties, enhancing natural radiance and calming sensitivity. Frankincense, treasured since ancient Egyptian times, supports rejuvenation, firms the appearance of skin, and helps maintain a youthful complexion. Together, they create a powerful synergy that hydrates, soothes, and supports elasticity.
What sets Absolute Essential apart from other skincare brands, particularly when it comes to using essential oils in your products?
Absolute Essential stands apart through:
- Certified organic and certified vegan products
- Cruelty-free, GE-free
- Sourcing of the highest-quality raw materials
- Ethical supply chain - partnering with growers from over 32 countries
- Fair trade to ensure social responsibility
- Sustainable practices to ensure environmental responsibility
- Meticulous control in manufacturing
Can you share 3 holistic tips for supporting healthy, glowing skin?
- Feed your skin from within: Drink plenty of water and enjoy fresh, organic whole foods daily. Include health oils to help nourish skin from the inside.
- Keep it simple and natural: A minimalist routine with high-quality, natural ingredients is more effective than overusing multiple products—quality over quantity.
- Hydrate with plant waters: After cleansing, spritz your face with the alcohol-free Rose & Frankincense Facial Toner. This gentle water extraction deeply hydrates—pat off the excess (no rubbing!) and apply your serum or moisturiser to lock in moisture.
What’s your favourite self-care practice that complements your skincare routine?
My favourite self-care practice is my Sunday care routine. I dedicate this day to applying a detoxifying clay mask, rehydrating with an intensive serum, and wearing no makeup to let my skin breathe—key in any holistic skincare routine. I also treat my hair to a restorative mask with the Hair Restorer Oil, massaged deeply into the scalp and washed out after a few hours. These rituals ensure my skin and body are prepared for a busy week.
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