From their small-batch studio in the UK to bathroom shelves around the world, Evolve Organic Beauty has become loved for its honest formulas, planet-friendly ethos, and results-driven approach to natural skincare. We caught up with the Evolve team to talk about how they blend nature and science – and to unpack some of today’s biggest skincare buzzwords, from bio-retinol to ceramides and beyond.
Q1: Can you share the story behind Evolve Organic Beauty — where did it all begin, and what was the inspiration behind creating it?
Laura Rudoe founded Evolve Organic Beauty in 2009 with a clear mission: to make ethical, sustainable, and organic beauty more desirable and accessible to all. From our eco-studio in Hertfordshire, we handcraft certified organic, vegan, and cruelty-free skincare, body, and hair products. Driven by a passion for conscious living, Laura created Evolve to empower people to lead healthier, greener lifestyles through high-performing, planet-friendly beauty.
Q2: The brand name ‘Evolve’ feels like a statement in itself — how does that word reflect your mission and values today?
To move forward, we need to evolve. At Evolve Organic Beauty, we believe evolution is essential: for skincare, for the planet, and for the beauty industry as a whole. We’re here to challenge the norms, move beyond greenwashing, and redefine what responsible beauty looks like. From our formulas to our packaging, everything we do is rooted in the belief that beauty must evolve to be more transparent, ethical, and effective.
Q3: Evolve is known for its thoughtful approach to ingredients. Can you tell us about some of your hero ingredients — and how you ensure they’re ethically and sustainably sourced?
We choose every ingredient with care — not just for how it performs, but for how it’s grown, harvested, and processed. Some of our hero ingredients include Bio-Retinol from Bidens pilosa, a plant-based alternative to traditional retinol that delivers all the benefits without irritation, low molecular weight Hyaluronic Acid for deep hydration, and natural peptides that boost collagen and firmness.
We prioritise ingredients that are certified organic, sustainably sourced, and, where possible, grown through regenerative agriculture, such as our Kalahari Melon Seed Oil which is the most sustainable beauty oil on the market. Every supplier we work with must meet our strict ethical and environmental standards because what goes on your skin should support the planet too.
Q4: Evolve talks about blending nature and science. Can you share a little about your formulation process — how you develop products that are both natural and proven to work?
“Each one of our products begins with a real skin need such as hydration, radiance, or firmness, and we use the latest green science to select natural actives that are clinically proven to deliver results.
All our formulas are developed in-house by our team of cosmetic scientists and artisans. This small-batch approach allows us to ensure maximum freshness and quality, while giving us the freedom to constantly innovate. Every product is rigorously tested on real people, and we publish the exact percentage of natural and organic ingredients - for complete transparency.”
Q5: We’re hearing so much about ingredients like bio-retinol, ceramides and hyaluronic acid lately. How do these show up in Evolve’s range — and why are they important for healthy, glowing skin?
“These ingredients are amazing for maintaining skin health and we’re proud to offer them in their most gentle, natural, and effective forms.
- Bio-Retinol, featured in our Bio-Retinol Gold Mask and Bio-Retinol + C Booster, is a plant-based alternative to synthetic retinol. It offers all the smoothing and brightening benefits, but without irritation or sensitivity.
- Ceramides, found in our Blue Velvet Ceramide Serum, help to restore the skin barrier and lock in moisture essential for supporting healthy, resilient skin.
- Hyaluronic Acid, especially in its low molecular weight form like in our Hyaluronic Serum 200, penetrates deeper layers of the skin to hydrate from within and boost elasticity.
We use these ingredients not just because they’re trending, but because they’re proven to work and are beneficial to skin.”
Q6: For anyone new to Evolve Organic Beauty, which three essentials would you suggest they start with?
“We’d recommend starting with:
1. Bio-Retinol Gold Mask – The ultimate quick fix, this gorgeously golden age-defying and nourishing face mask reduces the appearance of fine lines and wrinkles whilst locking moisture into skin.
2. Kalahari Dream Cleansing Oil – A lightweight facial cleansing oil that effectively cleanses the skin. It removes all traces of makeup whilst nourishing the skin.
3. Hyaluronic Serum 200 – Our award-winning hydration hero, packed with organic pomegranate and low molecular weight hyaluronic acid to hydrate, plump and smooth the skin. It’s a perfect everyday product to lock in moisture.”
Q7: What’s your top skincare tip for conscious beauty lovers who want to build a simple, effective routine?
“Consistency is everything. You don’t need a dozen products, just a few high-performance, natural formulas that work in harmony with your skin. Start with the basics: cleanse, hydrate, and protect.
Look for transparency - brands that share their ingredients, ethics, and sourcing. When you choose consciously, you’re not just nurturing your skin, you’re also supporting a more sustainable, ethical future for beauty.”
Q8: What’s next for Evolve Organic Beauty – any exciting innovations or sustainability goals on the horizon?
“We’re always evolving, in both our formulas and our impact. Next year, we’re excited to unveil some amazing new skincare using the latest green science ingredients.
On the sustainability side, we’ve just launched our refreshed packaging in March of this year made with FSC-certified board and carbon-balanced through the World Land Trust. It’s part of our ongoing commitment to being green at heart - and proving that luxury can be both beautiful and responsible.
Looking ahead, we’re focused on regenerative sourcing, carbon reduction, and continued innovation in natural actives because we believe the future of beauty lies where science and nature meet, with purpose at the core.”
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