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Tone It Down - Purple Solid Conditioner

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Our Price:NZ$24.90
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Product Specialties
Good Ingredients Approved
Synthetic Preservative Free
Palm Oil Free
Artificial Colour Free
Alcohol Free
Dairy Free
Egg Free
New Zealand Manufactured
Carbon Neutral
B Corp
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Mindful Brands
Mindful Brand Ethique is a Mindful Brand. They’re committed to meaningful change that looks after our people and planet. Learn more
Ethique Tone It Down - Purple Solid Conditioner will bring out the brightness in blonde and silver hair, this purple conditioning bar (great for blondes and silver foxes) is best used as your regular conditioner – it doesn’t contain petrochemical-derived dyes so the toning is more gentle than typical purple products. Jasmine oil delivers deep nourishment for soft, smooth, luminous locks.
  • Rinse if product gets in your eyes.
To: Keep brass at bay, use this as your regular conditioner.
Cetyl alcohol
Stearyl alcohol
Behentrimonium methosulfate
Coconut (cocos nucifera) oil
Cocoa (theobroma cacao) seed butter
Capric/caprylic triglyceride
Benzyl alcohol*
Jasmine (jasminum officinale) oil
Dehydroacetic acid
Beetroot (beta vulgaris) extract
Benzyl benzoate*

^Certified natural.
*Component of essential oil.
  • Plastic free
  • Vegan
  • Cruelty free
  • Sustainable

What other customers think


5 out of 5
(Out of 5 Total Reviews)
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12-01-2021 16:44:34
Love it
12-01-2021 16:44:34
This is so easy to use and has helped with the toning of my natural grey hair

03-11-2020 19:53:19
What a surprise!
03-11-2020 19:53:19
This is the first time I’ve used soap shampoo and conditioner. I’ve dyed blonde hair which had been going frizzy on the ends. I was unsure if this would be any good let alone work. The change in my hair’s condition was superb. The frizzy, fried ends had gone and my hair shone. For any sceptic, like me, try it.

23-10-2020 12:38:53
23-10-2020 12:38:53
Super moisturising for my grey locks and enhances the colour too. Hair feels soft and silky. I am a convert!! I use with the Purple Shampoo. Highly recommend.

21-07-2020 13:18:22
brilliant shine
21-07-2020 13:18:22
I was positively surprised about the effect of this bar. My hair came out soft and silky without being weight down and with a brilliant, silver-metallic shine. Easy to use and it's even lathering up :) Definitely recommend.

11-06-2020 12:16:05
Brilliantly soft and silky hair.
11-06-2020 12:16:05
I was a bit nervous about changing to a solid block conditioner and shampoo, but the brilliant results have converted me. The conditioner used in conjunction with the shampoo does an amazing job at highlighting my white hair without leaving any slight purple tinting. It is easy to use, lathers up really well and with it being a small solid block, is lightweight enough to travel with. I love this product.
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