Brianne West

Wellness Blog

Brianne West

Founder & CEO Ethique

Cosmetic Chemistry

Brianne West is a New Zealand entrepreneur and the founder and CEO of Ethique, the world’s most sustainable lifestyle and beauty brand. Ethique has, to date, prevented the manufacture and disposal of over 8 million plastic bottles worldwide.

Brianne’s passion for environmental conservation coupled with her background in cosmetic chemistry and desire to create a business that went beyond profit led her to establish Ethique. Born out of the idea to rid the world of plastic bottles, Ethique produces a range of solid beauty bars (not soap), wrapped in compostable cardboard packaging. After just eight years of trading, Ethique is now distributed in over 16 countries around the globe and is valued in excess of $100 million.

Recognised as one of New Zealand’s most successful social enterprises, Ethique has scaled rapidly without compromising on Brianne’s core mission of purpose over profit. Every bar is made using only sustainable, certified vegan, cruelty-free and palm oil-free ingredients, and wrapped in certified compostable packaging. Ethique is New Zealand’s highest ranking BCorp and is living wage certified, carbon positive, plants one tree for every order and donates 20% of its annual profits to charity. Ethique’s Super Soap Project has donated 30,000 bars of soap since 21st of April 2020 to vulnerable communities across New Zealand and the South Pacific in response to COVID-19.

Brianne’s success with Ethique has seen her awarded as the EY Young Entrepreneur of the Year, Stuff NZ Women of Influence (business enterprise) and named as an Obama Foundation Leader.

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