Biochemist & Ethique Founder
Brianne is a biochemist and entrepreneur who channels her expertise into fostering regenerative business practices and changing business to do good for people and planet. As the founder and former CEO of Ethique and her newest startup Incrediballs, she has not only prevented 28 million plastic bottles from being wasted, but also sparked a broader movement towards real sustainability.
Committed to debunking 'greenwash', she educates consumers and guides businesses in the health and wellness community towards true eco-friendly initiatives.
- Do your research on things you care about - don't try and be perfect, pick one area you want to really understand (like fair trade for example) and look for brands that have clear, transparent info and aren't afraid to provide more details.
- Don't just believe the 'green' claims on the surface, take the time to investigate a brand's sustainability practices. Opt for products with recyclable or compostable packaging, and brands that offer take-back or refill programs. This way, you're contributing to a system that minimizes waste and keeps resources in use for as long as possible.
- Most importantly - only buy what you need. True sustainability is dead easy - it's choosing not to purchase something unless it's something you really need and not just because you like that dress, or because you saw the newest foundation on TikTok.
Uplifting Solid Shampoo Bar - Pinkalicious
"The best shampoo bar on the market (I'm not biased I swear). Sweet, citrusy scent, lots of delish lather, and leaves your hair soft and smooth."SHOP NOW
Multi-Purpose Stain Remover Bar - Flash
"Hands down best stain remover and laundry bar around."SHOP NOW
"I have restless legs and a fairly stressful life, so find taking magnesium makes sleep easier!"SHOP NOW