Elizabeth Barbalich

Wellness Blog

Elizabeth Barbalich


Founder and CEO

Antipodes founder and CEO Elizabeth Barbalich was searching for natural skincare that offered the same benefits as conventional skincare – but using pure New Zealand ingredients that were independently and scientifically validated.

That personal quest turned into a trailblazing scientific green beauty company which has won both global fans and awards for combining premium New Zealand products, including raw super-fruit extracts, with science and innovation to produce high-tech certified organic and premium formulations.

Hailing from a small town on New Zealand’s beautiful Canterbury Plains, Elizabeth is the youngest child of a preacher father and a teacher mother. She studied science, business, and natural health before spending eight years in a sales role for a US surgical corporation that pioneered technology for keyhole surgery. Science, innovation, nature, and beauty have always been a part of Elizabeth’s life. Raising her children led to an interest in creating a non-toxic household.

Elizabeth scoured the world for natural skincare that performed as well as the conventional brands she used. Finding none, she decided to make her own, and launched Antipodes in 2006. Now sold in four continents, Antipodes headquarters is based in the cool, creative capital of Wellington.

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