I was a bit skeptical about doing a 'detox', however I am thoroughly impressed with the results. I feel less bloated, sleep more soundly and have stopped craving sugar. I didn't experience any real side effects, except for a minor headache on two of the 7 days. I closely (but not religiously) followed the meal suggestions, upped my water intake and did some light exercise. I lost 1.5kg during the week, which I was very pleased with. I plan on using this product annually now, following Christmas. It's such a great clean out!