As we continue to make conscious choices for our health and the health of our planet, clean beauty is a trend worth trying.
What does clean beauty mean?
Clean beauty is at the heart of the products we sell. But what does it mean? Well, there’s no official definition or regulation of ‘Clean Beauty’ so we’ve taken the time to consider what it means, so you can shop confidently knowing we’re committed to conscious brands, clean ingredients, and packaging.
For us, clean beauty is about beauty products with a conscience. They’re passionate about using their business to make the world a better place. Clean beauty is about ingredients that are kinder to your skin, and our planet. And clean beauty is about better packaging – whether the brand is 100% recyclable, using post-consumer waste recyclable materials, or offering refill options, we look for brands actively reducing their waste.
Whether you’re a clean beauty enthusiast or seeking inspiration for everyday swaps, these mindful best sellers from 2021 are worth giving a go this year.
What makes these top 10 mindful?
Recognised for putting people and planet first, our Mindful Brands are committed to one or more of our following mindful values: Transparency, Eco Friendly Packaging, Social Responsibility and Environmental Sustainability. Making more mindful choices this year? Find out how we identify and carefully select our range of Mindful Brands.
From globally renowned essentials like Weleda Skin Food Body Butter to support hydrated skin to expert approved Kolorex Vaginal Care Cream to help soothe intimate areas, harness a delightful clean beauty routine as we round up 10 of our top sellers from 2021.
10 mindful clean beauty best sellers from 2021
1. Antipodes: Avocado Pear Nourishing Night Cream
Packed with premium quality ingredients like NZ Mānuka Honey, Olive Leaf and Vitamin E, revitalise healthy moisture levels in skin with this beautiful evening cream. Shown to support collagen production, it’s a winner for hydrating the skin and helping a smooth appearance. What’s more, it’s also suitable for most skin types – particularly anyone looking to lock in moisture and support skin elasticity.
“I have been using this product for years. Wouldn't use anything else” ★★★★★ - Ruth F
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2. Trilogy: Certified Organic Rosehip Oil
For a moisture-locking product that deserves a spot in your beauty routine, this beautiful serum is not to be missed. Containing a beautiful blend of nutrients and fatty acids like Vitamin E and antioxidant-rich Lycopene to help support cell renewal and skin repair.
Superb for reducing the appearance of fine lines and wrinkles, it’s a wonderful choice for anyone over 25. What’s more, it’s also great for all the mums and mums-to-be out there with sensitive skin and looking for something that absorbs easily.
“Excellent product. Absorbs so easily and doesn’t leave a residue and makes my skin feel wonderful.” ★★★★★ - Carol
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3. Weleda: Skin Food Body Butter
A global favourite, Weleda’s Skin Food Body Butter is a nourishing option to support smooth and radiant skin. Among many other incredible ingredients, this plant-based formula uses shea and cocoa butter which melt effortlessly into skin, leaving it feeling oh-so soft.
The creamy texture leaves your skin glowing and free from any greasy residue. It was an easy favourite in 2021, and we’re sure it’ll be just as loved this year too.
“So creamy yet it sinks in very well and makes skin feel very nourished. Highly recommend, thanks Healthpost.” ★★★★★ - Wendy E
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4. Eco by Sonya: Glory Oil Certified Organic
As we return to our normal routines, why not give this refreshing oil a try? Created using a botanical blend of unique super seeds, it’s a glorious option for all skin types. Support your skincare ritual with Inca Inchi – an omega oil high in antioxidants, Acai Fruit Oil – a restorative oil that supports moisture rebalance, and Pumpkin Seed Oil – a glorious ingredient rich in Vitamin E, Zinc and omega fatty acids.
Gentle enough to be applied day and night, this superb oil is terrific for supporting plump skin and reducing the appearance of fine lines and wrinkles.
“Fabulous product - just love it.” ★★★★★ - Bronwen
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5. BioBalance: Certified Organic Argan Oil - Cold Pressed
If you’re looking for a nourishing multitasking oil, then look no further than this delightful oil. Being so versatile, it’s no surprise that it hit most of our wishlist’s last year. Argan Oil is a naturally moisturising botanical that can be applied in both our skin and hair and contains loving ingredients that help nourish and restore.
What’s more, it’s high in Linoleic Acid - an essential fatty acid that supports cellular repair across our skin, and rich in Vitamin E – making it a good choice for instant hydration and supporting supple, even skin tone.
Tip: For soft and shiny hair that’s easily manageable, apply a generous amount to your tips and wrap them in a warm towel. Or add a few drops to your face or in a bath for a relaxing moment of self-care.
“Excellent. Use every day on face. Also like the packaging and origin of the oil.” ★★★★★ - Margret H
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6. Kolorex: Vaginal Care Cream
Just like many things, sometimes our intimate areas need a little extra support. And with warmer months here, these areas can become more sensitive to moisture build-up and perspiration. While this is normal, it’s great to know we have options to turn to when needed.
Using New Zealand native plant Horopito, this replenishing cream helps support healthy yeast balance by working to calm and soothe delicate areas. Free from synthetic fragrances and preservatives, it’s a great choice for naturally restoring a healthy pH level down under. Better yet, it’s also rich in Vitamin E and Aloe Vera - the perfect combination for comforting our intimate bits this new year.
Tip: This gender friendly cream is suitable for all. Simply apply to tender areas that require extra relief when you need it most.
“Works well, has a slight tingling, cooling sensation and quite a nice scent.” ★★★★★ - Rachel
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7. BioHoney: Natural Vitamin E Cream – with Collagen
As our lives begin to pick up the pace again, revive tired skin with this glorious collagen-boosting cream. Packed with skin-loving oils including Avocado, Apricot Kernel and Evening Primrose, support healthy aging with this natural beauty. Not to mention, it‘s a great natural alternative to regular Vitamin E creams.
What’s more, it also contains Mānuka Honey MG 300+ which is wonderful to help deeply nourish and support healthy moisture across the skin.
Tip: Use this cream under your favourite foundation for a smooth base to help create a more natural look.
“I like this product as it doesn't feel greasy and it absorbs really well. Would purchase again.” ★★★★ - Sandra L
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8. Dr Hauschka: Soothing Cleansing Milk
This daily cleanser remains a highlight of our skincare staples from 2021. Formulated with Anthyllis, Jojoba and Almond Oil, it’s fantastic for all skin types – particularly sensitive skin. Using a beautiful blend of ingredients, it works to simultaneously calm skin while maintaining healthy moisture levels in our skin – what could be better?
Gentle yet effective, wipe the day away with a soothing formula that works wonderfully to remove dirt, grime and makeup. Follow with your favourite toner, serum, and moisturiser to support a refreshed and healthy complexion.
“Love this cleanser. Does a great job, goes on smoothly with a great smell.” ★★★★★ - Paula
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9. Living Nature: Thickening Mascara – Jet Black
Not a fan of eyelash clumps? Neither are we. Avoid tricky clumps with a formula that’s kind on your lashes and free from harmful chemicals. This best-seller from 2021 is sure to make rounds this year thanks to its superstar ingredient, Halloysite Clay. Renowned for thickening your lashes naturally, Halloysite is one of the finest and purest clays used across the beauty industry. No matter the occasion, this mascara boasts plenty of impressive qualities to complement any special event.
“So good! - This is the 2nd natural mascara I have tried. It’s amazing!” ★★★★★ - Renaye
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10. Sukin: Purely Ageless Restorative Night Cream
When it comes to healthy aging, you can’t go past this restorative night cream. Here to nourish and rejuvenate, it’s a wonderful addition to any clean beauty ritual this year - and for good reason. Using a rich blend of Pure Ribose, Macadamia Oil and Cocoa Butter, it’s a kind option for all skin types and feels delightful on skin.
Ready to support plump, smooth skin this year? We know we are! Whether it was part of your skincare essentials last year or you’re ready to try something new, this cream is not one to skip on your beauty shelf in 2022.
“I really like this night cream. It is non-greasy and is absorbed easily. I don't think I shall change to another brand.” ★★★★★ - Helen
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Curious to learn more about Clean Beauty? Explore Your Guide to Clean Beauty – a helpful and holistic guide created by our Naturopath Liz McNamara, who provides practical tips for achieving healthy, glowing skin from within.
When it comes to clean beauty, discover your new favourites and go-to essentials with our growing range.
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