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Māori-owned brands to celebrate this Matariki

Here at HealthPost, we’re  big on supporting local Aotearoa brands, and what better way to celebrate Aotearoa’s first Matariki holiday than with our favourite Māori-owned brands?

Marking the start of the Māori New Year, Matariki is about reconnecting with your whānau – and taking the time to reflect on the past, celebrate the present, and prepare for the future. In Māori culture, it’s a meaningful time for loved ones to come together and honour ancestors, share delicious kai and tell stories.

From harnessing a vision built on Māori history to sustainably sourcing native plants across our beautiful whenua (land), here are four Māori-owned brands to celebrate this Matariki.

1. ŌKU NZ

Passionate about the traditional use of our native rākau (plants) to support health and wellbeing, founders Scott and Helen formed  ŌKU with a vision to use plants as our medicine, and to show off the many wonderful health benefits found within our native ngahere (forests).

Their unique range of herbal teas, tonics and balms feature native herbs like Kawakawa, Kūmarahou and Houhere – which are shown to support healthy digestion, balanced energy and optimal  immune health.

Drawing inspiration from Helen’s Māori background (Tapuika, Ngāiterangi), ŌKU are conscious of their Tikanga Māori – ‘doing things the right way’. From sustainable harvesting to contributing to land restoration projects, they’re committed to reducing their CO2 footprint every step of the way – ensuring minimal impact on our environment.

“At ŌKU, we’re constantly striving to incorporate Māori culture into our business model. We begin our staff hui with karakia (prayer), we use traditional rongoa planting and harvesting methods, and stay in communication with my Hapu and Iwi. When we incorporate kaupapa Māori principles into our business, it means that not everything is about profit. It’s also about giving back – back to nature, and back to our community and whānau.”

- Co-Founder, Helen Paul-Smith

ŌKU NZ Restore NZ Native Herb Blended Tea

Top pick: ŌKU NZ Restore NZ Native Herb Blended Tea

For a peaceful moment in your day, unwind with Restore NZ Native Herb Blended Tea. Formulated with native herbs Karamu, Mānuka, Kawakawa and Kumarahou, this nourishing herbal tea blend is organic and wild-harvested. It’s also packaged in a recyclable cardboard tube – making it a great choice for you, and our planet too.

Shop ŌKU NZ Restore NZ Native Herb Blended Tea →




2. AWWA

AWWA, derived from the Māori word ‘awa’ - meaning ‘river’ or ‘flow’, was founded by female duo Michele and Kylie. Inspired by our tupuna (ancestors), who spoke openly about menstruation and valued periods as a sacred and special time, AWWA was formed to help unpack the stigma around periods today, and to empower and uplift those who menstruate.

As a carbon-positive business, AWWA's carbon credits are sourced from projects that grow and protect native rākau across Aotearoa and the Pacific Islands. Whether you’re menstruating or want extra support during pregnancy or for a weak bladder, AWWA’s range of period-proof underwear is here to keep you dry (and fresh) all day long.

“Māori culture is at the heart of everything we do at AWWA. Our products are inspired by the beliefs and rituals of our tupuna. Our kaupapa is to help reconnect future generations with their cycle and see their ikura (period) as sacred and special. Leading a Māori owned business is central to AWWA's ethos. It means people over profit. Kaupapa over profit.”

- Founders, Kylie and Michele

AWWA All Day Classic Period Brief (Black)

Top pick: AWWA All Day Classic Period Brief (Black)

Holding up to five regular tampons or pads worth of flow, AWWA All Day Classic Period Brief (Black) is a super absorbent, leak-proof underwear for your  period. Perfect for saving on waste – and money, this comfy brief can be washed and reused as often as necessary and makes a wonderful all-day or all-night option for moments you need it most.

Shop AWWA All Day Classic Period Brief (Black) →




3. anihana

Anihana – Māori for ‘Anderson’, was named by founders Sophie and Aden, after Sophie’s late mother Marara Anihana and their daughter Beau Anihana Cooper. Inspired by Māori heritage, anihana represents the company’s strong connection to family values – while their sustainability efforts give back to our precious whenua.

Handcrafted using sustainable ingredients that are good for our planet, anihana’s body and haircare range features shower bars, bath bombs, solid moisturisers and 2-in-1 shampoo and conditioners – all superb for your daily self-care ritual.

“We have a very diverse team from all over the world and they appreciate the cultural heritage ingrained in the anihana brand. For me personally, it is an honor to be able to name our business after my daughter Beau Anihana Cooper and my late mother Marara Anihana (Anderson).”

- Co-Founder, Aden Cooper

Anihana Solid Moisturiser – Raspberry & Vanilla

Top pick: anihana Solid Moisturiser – Raspberry & Vanilla

For sustainable beauty that nourishes and soothes, anihana Solid Moisturiser – Raspberry & Vanilla is a wonderful addition to your skincare set. Made with ingredients like cocoa butter,  coconut oil and hemp seed to hydrate your skin – leaving it smooth, soft and smelling great. Each moisturiser is equal to 2 x 250ml lotions, making it a great option for any eco-enthusiast.

Shop anihana Solid Moisturiser – Raspberry & Vanilla →




4. Viktual+

Viktual+ was created by founders Rochelle (Ngāti Porou) and Tana to help support your daily wellness journey. Coming from Māori and Pasifika roots, their vision is inspired by how their ancestors used native ingredients like Mānuka leaf, Kānuka leaf, Horopito and Kava, to care for their health. Adopting the same principles, they sustainably harvest ingredients with health-supporting qualities using Māturanga Māori (Māori knowledge).

From restorative  sleep and an uplifted mood to supporting balanced energy and nutrition, feel well with Viktual+’s range of nourishing powders and supplements.

“Matariki is a time for us to acknowledge and celebrate our whānau, friends, culture and Mātauranga Māori (Māori knowledge) which has been instrumental in our Viktual+ journey. At Viktual+, we are guided by the principles of kaitiakitanga (guardianship) and are committed to our Tikanga (values).”

- Co-Founder, Tana Umaga

Viktual+ Kākāriki Super Greens

Top pick: Viktual+ Kākāriki Super Greens

Here to support the whole family, Viktual+ Kākāriki Super Greens combines native Mānuka, Kānuka and Horopito to support healthy nutrition and optimal energy. Wonderful for little ones who don’t fancy their greens, Kākāriki Super Greens contains essential vitamins, minerals and antioxidants for your everyday. Mix with water or into your favourite smoothie – our Superfood Summer Smoothies are a great place to start.

Shop Viktual+ Kākāriki Super Greens →




Whether you’re looking to shop local, discover wellness favourites or simply support brands that pay homage to our beautiful Māori culture, these Aotearoa-owned brands are worth adding to your wellness list this Matariki.

Shop Aotearoa brands →



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